At Bathbury, we believe that living fully with your dog means understanding the world they live in—inside and out. That’s why we’ve developed a framework we call "Brand Science" to ensure every decision we make is backed by research, sustainability, and a deep respect for both pets and the planet. Brand Science is our way of embracing the science behind what we do, from the chemistry of our products to the behavior of the dogs we create them for, and even how we impact the environment. Let’s dive into how this philosophy shapes our brand and guides our future.
Pets, People, Product, Planet: A Holistic Approach
Our approach to Brand Science focuses on four interconnected pillars: pets, people, product, and planet. These pillars serve as the foundation for every choice we make and are grounded in scientific understanding. Here’s how we break it down:
1. Pets: Understanding Dog Behavior and Cognition
Every dog is unique, but understanding the science of canine behavior and cognition helps us develop products that truly meet their needs. By studying areas like dog emotion, cognition, and behavior through fields such as anthropology and animal science, we craft products that work with the natural instincts of dogs. For instance, dogs’ skin and fur have specific biological needs, which guide us in formulating gentle, effective cleaning solutions like our Castile soap.
Our studies in canine behavior also influence how we think about the relationship between dogs and their humans. We don’t just want to make bath time easier; we want it to strengthen the bond between you and your dog.
2. People: Psychology and Human Happiness
People have long turned to their pets for companionship, comfort, and joy. There’s a science to why these relationships are so powerful, and it’s rooted in psychology. Studies show that spending time with dogs increases levels of oxytocin—the "love hormone"—in humans, creating feelings of happiness and well-being.
Our brand messaging of “live fully” stems from this insight. We want to help you enjoy life with your dog to the fullest, and our products are designed to enhance the experience, making the everyday moments—like bath time—something to cherish. When you care for your dog’s health, you’re also taking care of your own happiness.
3. Product: The Chemistry Behind Clean Ingredients
The science of soap is at the heart of Bathbury’s product development. But for us, it’s not just about being clean—it’s about being clean in the right way. We believe in using “clean ingredients,” because we know there’s nothing natural about soap in its raw form. By delving into the chemistry behind our formulations, we ensure that our products are safe for dogs, effective at cleaning, and kind to the environment.
Castile soap, for example, is rooted in centuries-old practices, but we apply modern scientific methods to perfect its balance, ensuring it’s powerful enough to tackle dirt but gentle enough for sensitive skin. This commitment to clean chemistry sets our products apart and aligns with our mission of authenticity.
4. Planet: Geoscience for Sustainability
We know that what goes down the drain matters. Our products, from the soap we create to the packaging we use, are designed with sustainability in mind. To guide us, we look to geoscience and environmental studies, applying principles like those found in the Leave No Trace movement to minimize our environmental footprint.
Water is a critical resource, especially in nature, and our products are designed to minimize the impact on ecosystems when used outdoors. By studying geoscience and sustainability, we ensure that our brand not only serves dogs and their humans but also protects the natural world we love to explore.
Why Science Matters to Us
Science isn't just a buzzword—it's the foundation of how we do business. By embracing a scientific approach in everything from product development to customer satisfaction, we can make informed decisions that reflect our values. For us, it’s not enough to create products that just work. We want them to work better for your dog, better for you, and better for the planet.
As we continue to learn more about the science of pets, people, products, and the planet, we will keep pushing the boundaries of what it means to live fully and care deeply. Our commitment to Brand Science means that we are constantly evolving, seeking out the latest research, and applying it to make a meaningful difference in the lives of dogs and the humans who love them.
A Guiding Light for the Future
Brand Science isn’t just about our products today—it’s about where we’re headed tomorrow. As we expand our knowledge and push the boundaries of innovation, we’re using science as our guidepost for future product development and educational pursuits. This includes everything from the chemistry of new formulas to studying how we can improve the well-being of both dogs and their owners.
At the end of the day, Brand Science is more than just a concept—it’s a promise. A promise that everything we create is based on rigorous research, sound science, and a love for both pets and the planet. And that’s a promise you can trust.